Seller's Guide
Maximize your home’s value
A seller-first process built on top-of-market positioning, premium marketing, and disciplined negotiation.
01
Strategy session
Walk-through to identify high-leverage upgrades, timing, and a positioning story that highlights what your property does best.
02
Comparable analysis
A live comp tour and broker-grade pricing model — not a Zestimate — to set a number that wins.
03
Stage & photograph
Coordinated staging, professional photography, drone, video tour, and floor plans for premium positioning.
04
Launch & exposure
MLS launch with SERHANT.'s global network, targeted email, paid social, agent open, and broker outreach the first week.
05
Negotiation
Multiple-offer playbook to evaluate bids beyond price — financing strength, contingencies, close timeline, and back-up structure.
06
Close & move
Vendor coordination, inspection responses, and a smooth handoff so closing day is the easy part.
Partner with Scott Harden
Experience expert guidance, personalized service, and a results-driven approach to buying or selling in La Jolla. Let’s achieve your real estate goals together.
or Call us at (858) 610-5283